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Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Bangkok, Thailand
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: ed443e53c8cf7910825e_1527739363
Contact Name: Touch-chakorn Kulchan
Contact Email: touch-chakorn.k@criterionasia.com
Job Published: May 31, 2018 11:02

Job Description


Our client is an agro-industrial and food conglomerate headquartered in Thailand. We are looking for Brand Manager | Food & Beverage is who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand's reputation, improve customer experience, and drive growth.

Key Responsibilities | Deliverables

  • Analyze how our brand is positioned in the market and crystalize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimate
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

Experience | Skill Requirements

  • Bachelor's Degree or higher in Business Administration or related field, MBA is a plus.
  • Has strong experience in marketing (some sales/ trade marketing in HORECA channel will be a plus)
  • At least 3-5 years work experience in Marketing of HORECA (Do the marketing and promotion activities to that channel)
  • Demonstrated ability to recommend and lead the implementation of strategies, and business management improvement processes
  • Ability to motivate and work across diverse organizations, and lead complex internal and external project teams
  • Dynamic and good interpersonal skill

Please note that we can only accept applications from candidates with current working permission in Thailand, and that due to the expected high application rate, only those who are shortlisted will be contacted.

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