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Marketing Director | Home Appliances & Electronics

Job Title: Marketing Director | Home Appliances & Electronics
Contract Type: Permanent
Location: Bangkok
Industry:
Start Date: 12/06/2017
Reference: 30076
Contact Name: Touch-chakorn Kulchan
Contact Email: touch-chakorn.k@criterionasia.com
Job Published: July 08, 2017 18:54

Job Description

Role Overview

The Marketing Director | Home Appliances & Electronics will lead the creation and implementation of the company’s marketing strategy to strengthen the envisioned perception of the company’s brand across all sales channels, and drive sales conversion for this global Home Appliances & Electronics corporation. This person will maximize the impact of all marketing activities through 360-degree consumer activation, as well as finding new digital marketing opportunities.

Key Responsibilities | Deliverables

  • Adapt and activate the East Asian Integrated Marketing Activity Plan (IMAP) for Thailand
  • Ensure that the execution of the IMAP initiatives is complying with the brand’s communication strategy
  • Develop key marketing initiatives in collaboration with the Trade Marketing and Thailand Sales divisions
  • Manage and control the allocation of the Thailand marketing budget
  • Set metrics and KPIs for key initiatives and evaluate the return on each investment
  • Manage relationships with key stakeholders e.g. press, bloggers, large customers, and other companies/public organizations
  • Track monthly public relations, press releases, social media metrics
  • Share best practices with other east countries in East Asia
  • Work with advertising and media agencies to develop media communication plans
  • Manage a cross functional marketing team whilst working in partnership with other functions in a matrix organization

Experience | Skill Requirements

  • 10+ years of experience in consumer goods marketing, preferably for premium brands
  • Proven leadership skills and ability to manage cross-functional teams in a matrix organization
  • International experience in a similar role is highly desirable

Please note that we can only accept applications from candidates with current working permission in Thailand, and that due to the expected high application rate, only those who are shortlisted will be contacted.

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