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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: Bangkok, Thailand
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: 30bd6e50fd907dca80e7_1515487180
Contact Name: Matthew E. Zavadil
Contact Email: matt.z@criterionasia.com
Job Published: January 09, 2018 15:39

Job Description

Assuming the lead role in driving the Brand Re-launch of this chain of premium casual dining restaurants, the Marketing Manager will oversee the development & delivery of marketing strategy for the 20+ stores. We are looking for a young, high-energy, charismatic Brand Ambassador who can drive the brand to the next level through appropriate mix of offline & online marketing components.

The ideal candidate is a well-rounded Marketing professional with demonstrated experience in developing & executing effective Offline and Online marketing plans (ATL & BTL) which drive brand awareness & loyalty resulting in increased foot traffic and online engagement (revenue growth).

The Offline components include improving the in-store Customer Experience via restaurant re-design (consistent with refreshed Brand) and creating & executing demand-generating events and campaigns. Online marketing responsibilities include Digital Marketing Campaigns, Brand Refresh & Re-launch activities working w/ agency and manage social media presence.

Industry Experience in Casual Dining, QSR or relevant Multi-Store Retail Environments is preferred.

Key Responsibilities | Deliverables

  • Shaping & Driving the Re-launch of the corporate Brand Strategy
  • Improving In-Store Customer Experience
  • Driving implementation of the Marketing Strategy - including Digital & Traditional Campaigns | eCommerce | Events | Customer Experience | Performance Marketing | Social Media Presence | SEO & SEM | Public Relations
  • Serve as Brand Ambassador promoting the concept and spending significant amounts of time in-store acquiring Customer Insights, Monitoring Customer Behavior Patterns and Actioning these Marketing Intelligence Insights
  • Stay current on trends in Premium Casual Dining and Digital Marketing segments and incorporate continuous competitive environment analysis & feedback
  • Manage Social Media presence and direct programs to improve social media reputation and recognition

Education

Bachelor's degree in Marketing, Digital Marketing or related field

Experience | Qualifications

  • 3+ years experience in the following: Marketing, Digital Marketing, eCommerce, Related Segment
  • Well-rounded Traditional & Digital Marketing capabilities
  • Proven success as Marketing Manager in similar industry segment
  • Industry experience in Casual Dining | QSR | Retail preferred
  • Excellent oral and written communication skills | English & Thai

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