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Marketing Manager - HORECA Channel

Job Title: Marketing Manager - HORECA Channel
Contract Type: Permanent
Location: Bangkok, Thailand
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: 63326a1ae2129bf603b8_1516097552
Contact Name: Touch-chakorn Kulchan
Contact Email: touch-chakorn.k@criterionasia.com
Job Published: January 16, 2018 17:12

Job Description

 

Role Overview

Our client, a leading manufacturer of high-quality service industry amenity kits such as serve to hotel and airline, is looking for a dynamic candidate for its Marketing Manager - HORECA Channel position. The successful applicant will pilot the marketing strategy focusing on the hospitality and services industries.

Key Responsibilities | Deliverable

  • Develop strategies and tactics to get the word out about the company, and drive qualified traffic to its front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for the company's website and blog that attracts and converts the target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of the marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals

Experience | Skill Requirements

  • Bachelor's degree or higher in marketing or any related fields
  • Minimum 5 years of experiences in Product Management, preferably gained in the FMCG industry
  • Fluent in English Language, both speaking and writing
  • Must possess strong analytical skills and be results-oriented
  • Creative, confident, and accountable
  • Ability to learn fast and adapt to very dynamic, fast-changing work environment

Please note that we can only accept applications from candidates with current working permission in Thailand, and that due to the expected high application rate, only those who are shortlisted will be contacted.