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Regional Marketing Director - FMCG

Job Title: Regional Marketing Director - FMCG
Contract Type: Permanent
Location: Thailand
Industry:
Salary: Negotiable
Reference: 30746_1574154238
Contact Name: Baptiste Rozotte
Contact Email: baptiste.r@criterionasia.com
Job Published: November 19, 2019 16:03

Job Description

We are recruiting on behalf of our client for a Regional Marketing Director. Our client is leding FMCG with a regional headquarter in Bangkok

Objectives of this Role

  • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Daily and Monthly Responsibilities

  • Lead the development of the marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Skills and Qualifications

  • Bachelor's degree in marketing, advertising, or communications, MBA preferred
  • Successful track record in senior marketing roles and creating marketing campaigns in Southeast Asia
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets
  • Ability to travel in the region up to 50% of the time

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