SEM Specialist - Hospitality | QSR | Fashion

Job Title: SEM Specialist - Hospitality | QSR | Fashion
Contract Type: Permanent
Location: Bangkok, Thailand
Salary: THB45000 - THB60000 per month
Start Date: ASAP
Reference: 48ac603f926c7fd1aa04_1528432297
Contact Name: Matthew Zavadil
Contact Email:
Job Published: June 08, 2018 11:31

Job Description


The ideal Search Engine Marketing Specialist will be responsible for ensuring that Pay-Per-Click and SEO strategies & campaigns are focused & optimized in driving customer traffic to our clients' websites & online assets. This position is the lead SEM in a differentiated data-driven digital marketing agency which serves as the in-house agency to one of the largest hospitality & leisure companies in the world. Expertise with Facebook Ads Manager and/or Google AdWords is mandatory.

The diversity of our anchor client's brands across luxury hotels, leading fashion brands and quick service restaurants will provide a constant variety of interesting and challenging work. The SEM Specialist will work with executive & marketing teams to refine pay-per-click advertising strategies, search engine optimization techniques, and on-page page visual design to maximize click value and the overall customer experience.

Key Responsibilities | Deliverables:


  • Create | Monitor | Analyze | Optimize FB & AdWords Campaigns
  • Hands-on Bid Optimization
  • Ad Copy-Writing and Testing
  • New Keyword Development & Testing
  • Testing Plan Development | New Strategy Implementation | Results Analysis
Search Engine Optimization
  • Conduct Market & Competitor Analysis
  • Execute & Analyze Search Engine Ranking reports
Landing Page Optimization
  • Drive a unified & consistent Consumer Experience in collaboration with Sales & Marketing Teams
  • Leverage A/B Testing and similar methods to maximize conversion rate
Creatively Push SEM Strategies beyond industry Best Practices

Experience | Skill Requirements
  • Bachelors Degree in relevant Marketing | Digital Marketing | Related field
  • 3+ years of SEM Experience | Google AdWords or FB Ads Qualified
  • Strong analytical & problem-solving skills
  • Strong English communication skills
  • Excellent written and verbal communication skills

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