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Senior Brand Manager

Job Title: Senior Brand Manager
Contract Type: Permanent
Location: Thailand
Industry:
Salary: Negotiable
Reference: 30750_1573468287
Contact Name: Yodying Thongto
Contact Email: yves.g@criterionasia.com
Job Published: November 11, 2019 17:31

Job Description

Our client is a global company with a century history, they serve people in 100 countries and employs more than 50,000 people. As portfolio of leading, they are looking for a Senior Brand Manager who is experienced in launching new innovation from concept to creative assets and excellent ability to collaborate with regional teams to achieve business objectives.

Job Descriptions:

  • Leading marketing programs and developing of brand standards, champion roll-out by region, brand redesign and executing regional roll-out plan.
  • Developing and providing strategic planning and commercial input to the development of the global brand.
  • Analyzing of the business, multiple external data points and overseeing the identification of key segment business drivers, priorities and growth opportunities.
  • Designing key business indicators and creating success criteria to deliver overall project success.
  • Participating in the development of regional or country business plans.
  • Identifying areas of concern and provide input to modify marketing programs to address changes in the marketplace.
  • Developing of select initiatives for brand innovation pipeline from concept to go-to-market strategy proposal including managing the allocation of product budget to maximize ROI.
  • Collaborating with internal and external stakeholders to achieve objectives, include external customers and consumers, Area Marketing, Affiliate Marketing, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Legal, Medical, Executive Management and external vendors or agencies.
  • Presenting product and assisting to Sr. Management in marketing programs.

Qualifications:

  • Degree in Marketing or related.
  • 7 years of product management experience in goods brand marketing.
  • Regional or global experience is preferred.
  • Strong communication and presentation skills plus experience with financial models.

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