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Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist
Contract Type: Permanent
Location: Bangkok Province, Thailand
Industry:
Salary: Negotiable
Reference: 30800_1578652572
Contact Name: Pimrawee Jearanai
Contact Email: pimrawee.j@criterionasia.com
Job Published: January 10, 2020 17:36

Job Description

The Senior Digital Marketing Specialist will assume the lead role in creating & driving execution of the Digital Marketing strategy for the Thai market of this global, multi-billion dollar pioneer in Online Search, User-generated Digital Content, Instant Messaging and Social Media platforms. The Digital Marketing Specialist will help shape the overall Marketing strategy and ensure realization for introduction of the company's latest digital platform entity, designed to engage Celebrities & Fans across the Entertainment industry.

The hands-on, technically savvy Digital Marketing Specialist will be working independently, with oversight & direction from the regional Marketing team, to design, implement & measure effectiveness of Integrated Marketing Campaigns. As such, solid experience with SEM, Social Media Marketing, Content Marketing, e-Mail Marketing and Google Analytics is desired.

We are looking for a driven, self-starter who will take ownership of the marketing strategy & drive execution for results. This is a very exciting market entry for Thailand and will be a dream job for the right marketing professional.

Solid English communication skills are required to enable effective communication across the region.

Key Responsibilities | Deliverables

  • Work closely with regional Marketing team to Thai localize, implement, track and analyze campaigns
  • Drive campaign activities, both digital initiatives and live events, from conceptualization, implementation to tracking and success measurement ensuring campaign objectives are realized
  • Planning, activating and operating social media accounts and online promotions
  • Produce engaging online & offline marketing collateral including creative copy
  • Ensure all marketing activities have clear measurable objectives and evaluate success through metric monitoring for continuous improvement of marketing effectiveness
  • Management of external marketing agencies, as necessary

Experience | Skill Requirements

  • Bachelor Degree in Marketing | Communications | Business | Creative or any Relevant Program
  • 7+ Years of Digital & Traditional Marketing experience
  • Professional competence in Social Media Marketing (FB, LINE) | SEM | Content Marketing | Google Analytics
  • Excellent written and verbal English communication skills
  • Strong planning and organizational skills with the ability to successfully multi task
  • Excellent analytical, interpersonal and communication skills
  • Good understanding & appreciation of Korean pop culture is a huge bonus

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