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Trade Marketing Manager | Consumer

Job Title: Trade Marketing Manager | Consumer
Contract Type: Permanent
Location: Bangkok, Thailand
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: e9ba49aebc291cfd8d3d_1516871908
Contact Name: Touch-chakorn Kulchan
Contact Email: touch-chakorn.k@criterionasia.com
Job Published: January 25, 2018 16:18

Job Description

 

Role Overview

The Trade Marketing Manager | Consumer will be responsible for designing the strategy and driving the execution of target vertical market programs within the key industries of FMCG, plus additional targeted growth markets. This person will drive incremental revenue, gross and operating profits growth in select vertical markets by leading targeted end user solicitations and conversions, and centralize the approach to drive synergies and effectiveness across the organization.

Key Responsibilities | Deliverables
  • Perform proactive analysis and review of company performance in key vertical markets.
  • Leverage internal and external data analysis in development of actionable plans to achieve the company's sales, margin and overall profitability goals.
  • Serve as a subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity
  • Lead the vertical market 'cross functional' team which includes leadership, outside sales, strategic accounts, product management, specialist, and related 'internal' businesses connected to the market. As the Industry leader, you will provide expertise and guidance on growth opportunities across the organization.
  • Direct customer interaction to identify opportunities for increased sales and to support the sales team during presentations, proposals, and documentation.
  • Work directly with suppliers in the planning, negotiation, and evaluation of new products and services in conjunction with the product management team.
  • Manage development, production, and distribution of promotional & collateral materials to support sales and marketing programs, i.e., sell sheets, trade shows, training materials
  • Provide post event reports, analysis, and status reports on industry performance and ROI metrics
Experience | Skill Requirements
  • More than 5 years of experiences in sales & marketing
  • Strong background in trade marketing management on MT, TT
  • Experience in consumer product is a plus
  • Fluent in English
  • Knowledge of Market Segment Management

Please note that we can only accept applications from candidates with current working permission in Thailand, and that due to the expected high application rate, only those who are shortlisted will be contacted.

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